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Privacy Policy



1. Who we are

EasyRack is responsible for the processing of personal data as presented in this privacy policy.

Contact details:

  • Company name: EasyRack  
  • Address: Noorwegenstraat 32, 9940 Evergem, Belgium
  • Phone: +32 93770500  
  • Email: info@easyrack.be  
  • Company registration number: BE 0841 952 278


2. What personal data do we collect?

We collect the following personal data through our website:

2.1 Via contact form

  • Name
  • Company name
  • Email address  
  • Phone number

2.2 Via newsletter/mailing list

  • Email address  
  • Name (optional)

2.3 Via webshop

  • Order and billing information
  • Name and address details
  • Contact details (email, phone)
  • Payment information

2.4 Automatically collected data

Through cookies, we automatically collect information about your website visit:

  • IP address
  • Browser type and version
  • Pages visited
  • Click and browsing behavior


3. How do we use your data?

We process your personal data for the following purposes:

  • To respond to your questions and requests via the contact form
  • To send newsletters and marketing communications (only with your consent)
  • To process and fulfill orders through our webshop
  • To analyze and improve our website and services
  • To comply with legal obligations


4. Cookies

Our website uses cookies. A cookie is a small text file that is stored in the browser of your computer, tablet or smartphone when you first visit this website. We use the following types of cookies:


4.1 Functional cookies

These cookies are necessary for the website to function properly.


4.2 Analytical cookies

We use Google Analytics and LeadInfo to analyze website visits. These tools collect information about your use of our website, such as pages visited and click behavior. We use this information to optimize our website.


4.3 Marketing cookies

These cookies are used to display targeted advertising and optimize marketing campaigns.

You can opt out of cookies by setting your internet browser to no longer store cookies. Additionally, you can also delete all previously stored information through your browser settings.

5. Sharing with third parties

We only share your personal data with third parties when necessary for the execution of our services or when we are legally required to do so. We use the following external service providers:

  • Google Analytics: for website analysis
  • LeadInfo: for lead tracking and analysis
  • Hosting providers and IT service providers

These parties process personal data exclusively on our behalf and are contractually obligated to confidentiality and compliance with GDPR.


6. Retention period

We retain your personal data for as long as necessary for the purposes for which they were collected, or as long as legally required. We keep customer data in our customer database to provide you with optimal service. You can request deletion of your data at any time (see your rights below).


7. Security

We take the protection of your data seriously and implement appropriate technical and organizational measures to protect your personal data against loss, misuse and unauthorized access.


8. Your rights

You have the right to:

  • Request access to your personal data
  • Request correction of incorrect data
  • Request deletion of your data (right to be forgotten)
  • Request restriction of processing
  • Object to processing
  • Request data portability
  • Withdraw your consent (for newsletter and marketing)

To exercise these rights, you can contact us via info@easyrack.be or +32 93770500. To prevent misuse, we may ask you to adequately identify yourself.

If you believe that we are not processing your data correctly, you have the right to file a complaint with the Data Protection Authority. ​www.gegevensbeschermingsautoriteit.be.


9. Changes

We may update this privacy policy from time to time. Changes will be published on this page. We recommend that you regularly consult this privacy policy to stay informed of any changes.


10. Questions

Do you have questions about this privacy policy or about how we handle your personal data? Please contact us via:

Email: info@easyrack.be  

Phone: +32 93770500  

Address: Noorwegenstraat 32, 9940 Evergem, Belgium